Maker Expo delivered—now I need work

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Few times in my life have I been prouder than I was of the Maker Expo event that our team delivered to Waterloo Region on Saturday. We connected you with 100+ makers across a diverse range of disciplines who absolutely love to share what they make. You brought us 7500 visitors who were super-keen to roll up their sleeves and make with us. An outstanding success for a brand new event.

The saying goes that “nothing is free” and that’s true of the Expo. While we didn’t charge admission, there were a lot of expenses to cover like t-shirts for volunteers and crowd barriers to protect you from fighting robots. We also wanted to support some larger maker projects like the geodesic yarn dome and the collaborative painting. Our sponsors generously stepped up to cover those costs and we are deeply grateful to them.

What goes unpaid is the volunteer time put into Maker Expo (hence “volunteer”). I’m a one-man business at makebright. I made a decision to push Pause on the 150% effort a startup business requires in order to put almost all of my horsepower into the Expo. For me personally that means over the course of 22 weeks I invested about 900 hours in Maker Expo work. That’s a full-time job. With no revenue. Nobody asked me to contribute that much, but I so believed in the project that I went all in. Whether that was wise or not remains to be seen. It is a test of my core belief that if I take care of the community, then the community will help me take care of my business.

I’m going to elaborate a bit more here about my role in making Maker Expo, but here’s the gist of it: I’m a storyteller. My toolbox includes photography, videography, writing, a ton of curiosity, a background in art and 20 years in tech and the maker movement. Most importantly it includes years of social investments I’ve made and a pretty substantial network of people with whom I have connected. Please consider hiring me to help you tell your story. It can all start with a chat over coffee. Reach me here dw@makebright.com

Click through for some Maker Expo behind the scenes…

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Go see Heather Franklin’s drawings tonight

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After a photo shoot for Maker Expo with Waterloo Mayor Dave Jaworsky last week, I was packing gear back in the car, and who should I meet but a great artist on Regina Street: Heather Franklin. Says I: what are your working on? Says she: let me show you. And this delightful window into Heather’s work unfolded on the sidewalk.

Ok, before I go on, you should go check out Heather’s drawings at the Fast Forward Waterloo Region (aka #FFWR) reception at THEMUSEUM tonight 6pm-9pm.  Other artists showing too. Just do it.

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1shot #245-veg out

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I don’t often eat vegetarian, but when I do it’s at Jane Bond.

At King and Princess, this is Waterloo.

DW

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1shot #244-distribution of wealth

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I thought this juxtaposition of vacant shops and a luxury car in Uptown Waterloo last week was interesting. Shortly after I did a spring photo survey of King Street in Downtown Kitchener, I did a similar survey of UTW between William and Central. Didn’t publish the later survey, but I did notice as many similarities between the cities as I did the differences.

From the public square, this is Waterloo.

DW

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You’re projecting… art on Kitchener City Hall

Matthew Schwager projection on KCH 374

My friend Marcel O’Gorman, an Associate Professor at UW and makerly art instigator, shot me an email a couple weeks back suggesting I come by Kitchener City Hall on a Sunday night to see something cool.

One of his XDM students, Matthew Schwager lit up an installation piece that projected on the west wing live video of eyes captured down at street level. The piece was called Behemoth. It was as if the building looked out at the city. Hey, you may remember Matthew from this Critical Media Lab post I did back in April.

The photo above shows the rooftop laptop hooked to the Christie projector and showing video of Laurel O’Gorman’s eyes from down at King and Gaukel. There’s 305 King in the background.

I’ve got a few more pics for you but first, two things:

1. I like this place where we live. Where a friend reaches out and says come downtown and check out this art. We’re not sure it’s going to work.

2. Where makebright provides value, I sometimes ask for a few words describing that value, so I can promote my business and hopefully keep it all going. Marcel offered the following, which I’ve cross-posted to my Recognition page: “Quietly haunting the inner city, Darin White is the region’s most inspired and talented urban documentarian. I would be hard pressed to find anyone else who is as dedicated not only to the local arts scene, but to the life of the city itself. Darin gives us new eyes through which to see our urban life, powered by his contemplative curiosity and contagious enthusiasm. Were he not such a great photographer and storyteller, I would urge Darin to run for mayor.”

Ok, with Canadian modesty re-enabled, here are the pics…

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1shot #243-the coffee-coloured night

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Night provides its own sepia filter.

On King Street out front of Chainsaw, this is Waterloo.

DW

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1shot #242-six-pack skater

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Brohemus and I were wandering the streets one recent Brother Night, as we’re known to do, and I heard the rumble of skate wheels just in time to spin and crouch to get this shot in near-darkness. Always love the summer night shoots. Here’s to the skaters.

On King Street near Willis Way, this is Waterloo.

DW

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1shot #241-some days all you see is the fence…

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Allegory of the Farmers’ Market.

On Weber Street North, this is Waterloo Region.

DW

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1shot #240-word on the street

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As seen at Harmony Lunch on King in UTW. I love sidewalk chalk signs. By the nature of their impermanence, they are Evidence of Human Life.

At King and Young, this is Waterloo.

DW

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Signs of distress

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Recently I was asked why I photograph things that disturb me. I don’t entirely know how to answer that, but I’d start by saying it’s part of my process for making sense of the world. It’s a record. And in those images I look for patterns or the absence of pattern. Human perception and memory, being subjective and often unreliable, can benefit from some stills captured. Today, two weeks after shooting this half-eaten macaroni dinner discarded at the side of Charles Street in DTK, I go back to that photo and notice that the fork left in the box is metal flatware and not disposable plastic. What does that mean?

I’ve spent a lot of time over the past six years photographing and primarily sharing good things that otherwise have limited visibility in the community. They’re just below the waterline. That was part of the original ethos of makebright: focus on the positive. It’s not that I didn’t see the problems within the community. Those seem to fill the bulk of coverage in traditional media, so there seemed little benefit to anyone for me to jump in. What I’ve begun to realize in my travels are two things:

1. Focusing exclusively on the positive makes me a contributor to a potential reality distortion field here in Waterloo Region. “Everything is awesome!” Cheerleading in moderation makes everyone feel good. Too much of it leads to self-delusion. Gotta shoot for balance and some objective understanding of our ecosystem.

2. For us to robustly prosper as a community, we’ve really got to put a hand out to those most in need. The problems are complex and difficult, but if we can’t help the most vulnerable within our community then all the economic prosperity of tech companies and reinvention of manufacturing and world-leading scientific research in WR won’t make us whole.

So what’s with this discarded macaroni? Maybe just someone with the munchies heading out to the bars. Or maybe it’s someone with neither roof overhead, nor kitchen table on which to eat dinner. Or what about this one…

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