makebright helps you tell your real story.

Your business needs to tell a story to connect with customers, partners, investors, and potential hires. Your company is internally defined by stories too. For your team, the story answers questions like “Who are we?” and “What are we all about?” That leads to a stronger sense of belonging, to deeper loyalty, and to stronger commitment.

The approach

Let’s work together to capture your story and figure out how and where to share it. Let’s use real language combined with real photos of your team and product. Let’s share a slice of life from your experience. To be honest and authentic, we’ll dodge the ideals of stock photography and show the real people of your company working on real product. The end of anonymous communication is the beginning of a genuine connection that will set you apart from your competition and make you stand out.

Case studies

Christie – a quick tour of Christie with a limited amount of photography produced this blog post that was so popular that the company chose to share it internally with their employees. A modest push on social media resulted in hundreds of views in four weeks, showcasing a small slice of the company’s technology, services, and people.

Innocente Brewing – with the growing popularity of craft brewing comes the community and cultural benefits of good food and gathering. This lifestyle communication is critical to attracting and retaining talent in Waterloo Region. This is one of my favourite types of long-form gigs: I hung around for a couple of hours during a brew and soaked up the visuals and story to introduce this awesome new venture. The Innocente family loved the work, linked it from their company site, and enjoyed the additional mindshare that comes with the resulting hundreds of views.

Hack The North – engaged by Communitech to apply the makebright approach to capture this inaugural hackathon at The University of Waterloo, I brought my background mashup of tech/arts/maker to bear on this around-the-clock gig. My stories are portable and paid gigs are destined to live in your channel just like this one.

My unique qualifications

I think community first, then business. All posts on makebright are unpaid investments in making the community in which I want to live. This blog also serves as my portfolio to demonstrate the quality of the work and my approach to storytelling. My goal is to weave the esthetic with the message to engage my audience in an on-going dialogue and encourage them to actively participate in our community.

The Venn diagram of my life includes overlapping circles of tech, art, and the maker movement. I spent twenty years in software development. I have half a fine art degree coupled with a love of photography. And I’m a self-taught hacker of electronics and fabricator of all sorts of physical things. These overlapping domains loop in some of the most interesting aspects of Waterloo Region and position me to capably dig deeper on the unique cross-discipline stories of where we live and who we are.


• The 2-hour shoot – includes all setup conversations, travel within 25km, the shoot, the post-processing and delivery of high-resolution JPG image files for unrestricted use. These engagements typically produce several dozen images. $400

• Half-day and full-day shoots – $800 and $1600 respectively.

• Photo shoot + story – let’s talk about your project and I’ll give you a quote.


About Darin White


Hi, I’m Darin “DW” White, long-time maker, living in Waterloo, Ontario, Canada. I’m the creative guerrilla behind makebright, partnering with an associated posse of smart people to do cool stuff.

The #1 question I get: What is makebright?
Best current answer:
It’s my business delivering stories that help my clients and my community.

Important elements of what I do include:

photography – My goal is to tell stories with my images and a bit of text. I want my audience to feel something when they see my work, and mostly to be engaged. My subject matter splits across documenting my curious wanderings of my habitat, and pushing to find a compelling visual esthetic. I bust my ass studying/shooting/networking to get better at this. This blog is my discipline to shoot regularly and frequently. I measure my success in human connections and strong images.

making – I was born to make. I broke open all my toys as a kid to see how they work in their guts. Later, I learned to fix and then to build. I taught myself electronics and became better at fabrication and mechanics. I’m always learning and making new tools for the toolbox to expand my capabilities. I helped found the kwartzlab makerspace to connect with collaborators, to learn, and to foster the love of making in others.

social change –  I actively help make the community in which I want to live.  Combining my making and photography skills with my desire to increase the awesome, I’ve volunteered my time/skills/gear to help out: Maker Expo, FLASH Photography Show, Foto:RE 3rdThur photo review, BOX Art Show & Sale, Art Allies, Grand Porch Party, Social Venture Partners, The Jazz Room, multiple mini Maker Faires, SoOnCon, Ignite Waterloo, TEDxWaterloo, Night\Shift, Steel Rails, kwartzlab, and a whole whack of local creative players who hopefully benefit from my contributions.

You can find me in all these places:

One Response to About

  1. Pingback: You’re projecting… art on Kitchener City Hall | makebright

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